Marketing strategy for Layer-1 and Layer-2 blockchains
What does it mean to attract users to a blockchain? Imagine that a blockchain is like a shopping mall - the projects built on your blockchain are akin to the tenants, and the users represent the visitors to your mall. Therefore, to establish a successful blockchain presence, it is crucial to attract both tenants and users to your platform. So, how can this be accomplished? Keep reading for more insights👇
What Preparations Should Be Made Prior to Launching an Active Marketing Campaign?
- Positioning your blockchain involves effectively communicating the benefits of using your technology to both users and developers, and how it outperforms other existing blockchain solutions. Here are some examples:
- To showcase the growth of your blockchain, it's important to highlight both small and significant achievements, provide weekly progress updates, and showcase successful projects hosted on your blockchain, along with other relevant accomplishments.
Here are some examples:
What are effective strategies for attracting developers?
Incentivize Developers
Consider offering incentives, such as bounties or grants, to developers who build on your blockchain. This could include monetary rewards or other benefits, such as free access to certain tools or resources.
Provide Robust Documentation
Ensure that your blockchain has well-documented APIs and developer resources, which will make it more accessible. Make sure to provide plenty of examples, guides, and troubleshooting information.
Host Hackathons or Developer Competitions
Hosting hackathons or developer competitions can help stimulate interest and showcase the potential of your blockchain.
Create Developer Tools
Creating developer tools such as SDKs, libraries, APIs, or other tools can make it easier to develop for your blockchain.
Provide Excellent Support
A dedicated team of developer support that quickly and efficiently addresses problems can be a strong selling point. Additionally, providing financial, technical, and marketing support can be helpful.
User-friendly Design
A blockchain that is easier to use will naturally attract more developers.
Forming Partnerships
Partnering with foundations, universities, hardware wallet providers, and influencers can significantly enhance the value of blockchain technology.
What are effective strategies for attracting users?
The key to attracting users is to offer incentivized programs. The specifics of these programs are left to the discretion of the project. Here are some examples:
What are the channels for attracting new users?
Stage #1 - Preparation and Promotion Launch
- Creation of SMM strategy
- Creation of a content plan, a community events plan, and a media plan
- Creation of web3 funnel using external platforms such as Crew3, Galxe, Guild, Mirror, and Link3
- Launch a PR campaign
- Launch incentivized programs for developers
- Launch partnership pitching
- Launch SEO promotion
Timing: 2-4 weeks
Stage #2 - Significantly increase your social network audience and make connections with developers and partners
Aim: To establish partnerships with crypto companies, developers, and blockchain development studios. To attract Twitter and YouTube influencers as ambassadors. To drive targeted traffic to the website and social networks. To generate maximum coverage and buzz in the crypto space.
- Establish partnerships with industry representatives, including big and well-known brands.
- Run a PR campaign, which may include Tier-1 media, YouTube interviews, Twitter spaces, and podcasts.
- Participate in industry events such as the Philippine Web3 Festival and Coinfest Asia as a speaker or panelist.
- Launch a media buying campaign and paid traffic campaign (on crypto networks) to increase coverage and generate buzz.
- Promote the project through influencers on Twitter.
- Promote the project through influencers on YouTube.
Timing: 2-4 months
KPI
The Key Performance Indicator (KPI) below is estimated based on the entire 5-month campaign duration.
| Metric | Results (for 5 month campaign) |
|---|---|
| Total audience reach | • Twitter impressions: 5 million+ • PR: 30 million+ |
| Website unique visitors | • More than 50,000 |
| Social networks pure growth | • Twitter: +20,000 • Discord: +15,000 |
| External AMA sessions & Twitter spaces | More than 30 events |
| Crew3 & Galxe campaigns participants | More than 50,000 participants |
| Twitter/Youtube influencers (total accounts) | More than 30 |
Budget Allocation Schedule
Campaign Pricing Plan
| Service | 1-2 weeks | 3-4 weeks | 5-6 weeks | 7-8 weeks | 9-10 weeks |
|---|---|---|---|---|---|
| Untitled | |||||
| Social Media Management | $4,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 |
| Integrated campaign (giveaway) on external platforms Crew3, etc.) | $5,000.00 | $5,000.00 | $5,000.00 | ||
| Media Relations (PR) | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | |
| Twitter influencers | $5,000.00 | $5,000.00 | $5,000.00 | ||
| Youtube influencers | $10,000.00 | $10,000.00 | $10,000.00 | $10,000.00 | |
| Paid traffic and media buying | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | |
| Partnerships (Linkedin pitching) | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 |
| SEO | $3,000.00 | $4,000.00 | $4,000.00 | $4,000.00 | $4,000.00 |
Blockchains that Trust Us
