SEO

📈SEO Optimization

Our SEO offer depends a lot from project to project, but, bellow you can see a 3 month solution we offered one of our clients.

First Month

These activities are considered to be initial. This month, the main task consists of conducting technical SEO on the site, as well as preparing fundamentals for further promotion.
Activities to be carried out in the first month of promotion:

1. Conducting site analysis and evolving technical assignment on optimization with further implementation.

2. Collect the initial link building base in 2 languages.

3. Prepare basic stuff for content marketing (semantics, keywords and technical assignments for copywriter)
   Note: in case the client provides key queries, it is also necessary to analyze and adjust them.
   

4. Start posting publications as well as launching link building actions.

Second Month

During this period, main groundworks are on site ranking positions level-up are to be performed. Namely, at this stage begins site ranking on core key queries. Throughout this period, active link building methods will be used. At this stage, we are going to start to give promotion to brand queries using content marketing together with analysis and SERM (aimed to improve positive reviews of the product and service reputation in Google search results).
In our case, the ideal indicator would be an increase in the number and frequency of search queries.

Third Month

Same activities as during the second month

SEO Activities Table

Total budget (content + link building budget) + service fee*:
1st month ±1600$ (content + link building budget) + 4000$ (service fee) = ±5600$
2nd month ±3800$ (content + link building budget) + 4000$ (service fee) = ±7800$
3rd month ±3800$ (content + link building budget) + 4000$ (service fee) ±7800$

Service Fee is a work cost of the Project Team (Project manager, SEO specialist, Copywriter) that is handling all above mentioned digital marketing services during the campaign (setting up and running activities, technical optimization, monitoring analytics and reporting etc.)

• All the Technical Details

  1. Technical SEO
     
     1.1. META tags
     META tags are attributes placed in the page header containing its description, keywords, information about the author, control commands for the browser and search robots, and other service information not intended for visitors.
     
     Meta tags (title and description) are displayed in snippets, which in turn are shown in search results. The snippet in the search results looks like this:
     
     a) Title of the document (content <title>...</title>);
     
     b) Snippet - a small fragment of text from a website page found by a search engine and shown as a preview by search engine in displayed search results. In general, it contains the context of encountered keywords among page text. "Description" meta tags text can also be displayed as snippets;
     
     c) Document URL
     The сonversion of users from being displayed the search results into website visitors directly depends on binding snippets. Therefore, it is important to designate a short, engaging and competent page’s description.
     The Google search engine pays considerable attention to estimate the “description” and “title tags” content as unique and if non-unique descriptions are found, it recommends correcting them.
     ●
     Title
     The <title> tag turns out to be one of the most important tags that is taken into account while ranking the pages of a site. It is used by all search engines while crawling information on the indexed site. Relaying on the <title> tag, search robot learns the information presented on the page and estimates its relevance due to search enquiry. The website link in the search results will contain this tag content. The total number of characters for the <title> tag should not exceed 55 (max 6-10 words). The exact selection of words and proper placement of structure in tag are highly important. The mainly prioritized keywords should be placed as near as possible to the beginning of the sentence.
     Titles on site pages must be 100% unique.
     ●
     Description
     The <meta name="description" /> tag is the description of the page. It is intended to create a brief specification of the content of the page. The information contained in it does not directly affect the ranking of the site, but may be displayed in search results in a snippet.
     ●
     Images Alt text
     
     

     1.2. Micro-markup
     Micro-markup is a semantic markup of structured data not visible to the common user while informing search engine robots about the content of the page. When using micro-markup, it is possible that the marked-up information can get into rich snippets of search results.
     ●
     Breadcrumbs micro-markup
     Breadcrumbs markup informs search engines about the structure of a site. Also, micro-markup avails a navigation chain displaying in the snippet of search engines results assisting the user to navigate through site structure and directs from search engine results to the query relevant page of the site.
     ●
     Micro-markup of company contacts
     Contact data markup exposes to search engines the organization's contact information in a structured format. This data could be displayed both in search engines snippets as well as in the Google Knowledge
     panel.
     ●
     Social Networks profiles micro-markup
     Social profile markup allows you to add information about your organization's social profiles to the Google Knowledge panel. The following social networks are currently supported: Facebook, Twitter, Instagram, YouTube, LinkedIn, Myspace, Pinterest, SoundCloud, Tumblr. Referring for the site: recommended to mark up social media profiles
     ●
     Company logo micro-markup
     This allows you to tell the Google search engine which company logo to use in search results and in the Google Knowledge panel. Relevance for the site: place the company logo.
     ●
     Micro-markup using the Open Graph protocol
     The Open Graph protocol allows any web page to become a full-fledged object in social networks. For example, the protocol is used by Facebook and other social networks to allow any web page to have the same functionality as any other object on social networks. Allows you to create and optimize the title, description, image that will be used for publication when the user clicks on the "Share" button.
     
     

     1.3. Sitemap
     An XML sitemap helps search engines find pages on your site to be indexed. In the case of a large number of pages and nesting levels on a site, the XML map gives us a guarantee that search engines will not miss pages that are to be indexed.
     
     

     1.4. Robots.txt
     In common, the Robots.txt file for search engines is advisory. It allows you to control the availability of pages for crawling by search engine robots, report information about the site's priority mirror (important for the Yandex search engine) and determine the location of sitemap.xml.
     
     

     1.5. Linking
     Internal linking consists in setting up links within our resource internal pages. In that way, forms a pequliar internal link structure providing users easy navigation while visiting site as well as positively affecting on site ranking. Due to linking, the site gains positions in the top results of search engines, increases the viewing depth, and also provides accelerated indexation of new publications.
     

  2. Link building
     Crowd marketing is the ability to use and publish content created by your service users and products turning it into a marketing advantage. Mainly consists in link building through forums, comments on other sites, links from ask and answer sites (quora, for example).
     
     

     2.1. Outreach
     A sort of link building сoncludes on finding people/companies/organizations from the same industry niche and offering them something valuable (this could be products, services or content). Such an approach is very targeted and individual. It is necessary to establish a connection between people, otherwise we
     risk our email being classified as spam. Link building techniques that are used for SEO include email or working with bloggers to build links. Basically, we use links in publications (guest posts or already indexed thematic articles).
     
     

     2.2. Drop domains
     Released/expired domain.
     An expired domain is a domain that is completely retired and available to be registered by any registrar at the standard domain registration fee. They tend to be weaker and aging after a few months before they are worth linking. In terms of time, it usually takes 3-4 months to create a drop that will effectively transfer the reference mass. If a network of sites is formed from drop domains, it turns into PBN. Based on the drops, we will create links from the main pages of the restored sites, or through the internal drop pages. This type of links fit to transfer link volume turns out to be more effective, but it must be used smartly in small quantities and infrequently.
     
     

     2.3. PBN
     Private Blog Network (PBN) is a private network of sites used to optimize promoted site link profiles intended for gaining higher positions in the organic search engine results. A promoted site means the main site that actually earns money or a client's site we are assigned to bring to higher ranks in search engine results Typically, the entire group of satellite sites is owned by one person or team. Structurally, the end result looks like this:
     Approximate time we need to create a strong PBN with effective link volume transfer is 6-12 months.
     
     

     2.4. Guest posting (guest posts)
     A link building practice originated in writing a blog post or contributing content or a quote and receiving a link referring to your website in return as a result. This site should be matching to the promoted site
     subject. Many third-party sites can confuse the search bot when trying to determine the topic and relevance of your site.
     
     

     2.5. Submit sites
     Submit sites is a directory where you can leave a link to your site.
     Tier:
     Tier 1. Links to your site.
     Tier 2: Links to pages containing your Tier 1 links.
     Tier 3: Links to pages containing your Tier 2 links.
     

Boosting Crypto Casino SEO: Custom Strategies for Impact - Offer Example

In the dynamic world of online gambling, staying compliant with Google's evolving rules and local regulations is crucial. PPC for gambling faces strict guidelines, and crypto casino and sportsbook marketing require careful following of government licensing. SEO strategy emerges as a stable and reliable solution, immune to the risk of being deactivated, delivering consistent results.

Taco Reach specializes in crypto casino games, sports and eSports betting, poker, and lotteries. Rather than spreading our efforts across all sectors, we concentrate on enhancing our knowledge within particular niches. This method enables us to customize our tactics to address every field's specific intricacies and nuances.

Crypto casino SEO tactics

Optimizing your crypto casino for search engines requires a strategic marketing approach. Our team utilizes a range of proven techniques to boost your website's traffic, making sure it distinguishes itself from competitors and improves its position in search engine results.

Marketing goals for cryptocurrency casino websites

1. Traffic: Improve organic traffic through text optimization for both readers and search engines.

2. Conversion Rate (CR): Track, measure, and optimize conversion funnels to transform web traffic into active players.

3. Enhancing deposit volumes: Establishing brand trust and reputation to encourage higher investments in the sports betting platform.

4. Retention: Analyzing players' lifetime value to pinpoint successful marketing strategies and identify valuable player segments.

Advantages of SEO strategies for crypto casino and iGaming websites

In the competitive landscape of crypto casinos, a robust SEO strategy becomes vital. Overlooking the importance of search engine rankings can lead to the ineffectiveness of marketing campaigns. SEO ensures your casino gains visibility through a comprehensive approach that encompasses both on-site (technical aspects and content) and off-site (online reputation and backlinking) techniques.

SEO process overview

1. Website SEO Audit:

• Carry out an in-depth evaluation of the website's current status, efficiency, and loading times.

• Pinpoint and rectify any issues to improve the website's performance.

• Determine the most impactful keywords to increase both the volume and quality of traffic and users.

2. SEO Strategy:

• Implement a robust keyword strategy aligned with the goals of the crypto casino.

• Develop a content strategy to attract and engage the target audience.

• Perform regular site audits to ensure ongoing optimization.

• Conduct internal and external optimization to enhance online visibility.

• Perform an analysis of competitors to secure a leading position in the market.

3. On-page SEO:

• Adapt the website to meet the specific requirements of search engines.

• Optimize titles, descriptions, and text content for improved search engine rankings.

• Apply schema markup to improve the appearance of search results snippets.

• Optimize menu structure and internal link distribution for a better user experience.

• Monitor and make necessary changes according to evolving trends.

4. Technical SEO:

• Ensure the website's security and structure align with search engine algorithms.

• Improve website speed to enhance user experience and search engine ranking.

• Address any technical issues that may affect search engine performance.

5. Design and User Experience:

• Prioritize maximum ease of use with clear registration processes.

• Ensure easy access to games and a streamlined withdrawal/deposit process.

• Optimize the overall design to enhance user engagement and satisfaction.

6. Off-Page SEO:

• Execute Search Engine Reputation Management (SERM) strategies to influence player perceptions favorably.

• Build a quality link profile through outreach and link-building efforts.

• Evaluate incoming links to determine their impact on the site's authority.

• Apply strategies to safeguard brand traffic and minimize customer acquisition expenses.

7. Content and Structure:

• Focus on creating diverse and engaging Crypto casino game content.

• Ensure easy integration of popular games like slots, poker, roulette, blackjack, bingo, and baccarat.

• Offer detailed descriptions of game regulations and provide essential player assistance.

• Optimize content for high E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) factors.

8. SEO Services for Poker Rooms:

• Leverage the popularity of poker by adopting strategies that generate significant returns.

• Develop and maintain high-quality content for poker enthusiasts.

Integrating both on-site and off-site SEO tactics creates a holistic strategy for enhancing a crypto casino's digital footprint, guaranteeing sustained exposure, and drawing a consistent influx of targeted visitors. It's vital to regularly update and adjust strategies to align with the evolving preferences of users and updates in search engine algorithms.

Work Plan Outline

Initial Preparations: Sign service agreement and NDA, answer questions, and create a detailed plan with traffic and FTD targets.

The Launch: Grasp the project's goals, develop a keyword foundation, and perform an in-depth assessment of the crypto casino's performance metrics.

Main Stage: Create and execute a detailed plan for SEO optimization, brand awareness, market penetration, advertising, reputation management, and testing.

Finalizing the Promotion: Provide ongoing support, technical assistance, and advice to enhance performance even after the promotion is complete.

Recommended Budget and Expected Outcomes:

1. Recommended Budget:

• Approximate Monthly Budget: For a comprehensive and impactful SEO campaign, we recommend an approximate monthly budget tailored to your specific goals. Based on our assessment, the breakdown is as follows:
  • Content Creation: Around $1,200 per month
  • Link Building: Approximately $11,500 per month

  Total Monthly Investment: Approximately $12,700 per site

• Budget Rationale: The budget allocation considers the critical components of SEO, including content development, technical optimizations, and authoritative link-building. The figures provided offer a clear breakdown to ensure transparency and alignment with your business objectives.

2. Expected Results:

• Traffic Growth: Anticipate a significant increase in organic traffic, aiming for a growth rate of [insert target percentage].

• Conversion Rate Optimization: Target a [insert target percentage] improvement in the conversion rate, transforming visitors into active players.

• Deposit Amounts Increase: Work towards achieving a [insert target percentage] increase in average deposit amounts, reflecting enhanced brand trust.

• Customer Retention: Implementing effective SEO strategies contributes to a higher Customer Lifetime Value (LTV), aiming for a [insert target percentage] improvement.

• Search Engine Rankings: Ascend in search engine rankings, targeting a position within the top [insert target position] for relevant keywords.