Promotion for CryptoCasino
🎯 The Goal
This offer is targeted to achieve the following goals:
- Increasing brand awareness;
- Finding the optimal GEO of target audience;
- User acquisition.
📈 Key points of successful advertising
1. Determine regions of your target audience
All regions should be divided into 3 categories -
TIER 1, TIER 2 and TIER 3.
The higher the TIER, the higher the competition, user cost and deposit amount.
2. Availability of an affiliate system
An affiliate system is necessary to work with webmasters who are engaged in attracting users (affiliate marketing). It can be external (via third-party software) or internal.
3. A sweet bonus for new users
Attractive welcome bonuses are necessary to motivate the user to complete registration and make a deposit. The more attractive the bonus system, the higher the conversions in the advertising campaign.
4. Localize your website according to major regions
Localizing your website is also very important, as users from Tier-2 and Tier-3 may not speak English. If the site isn't clear for them, they will not complete the registration.
5. Launch media advertising
Before launching a user engagement advertising campaign, it is essential to run media ads to build brand awareness and increase the success of the next steps.
6. Launching an advertising campaign
This ad campaign will be aimed at attracting users to the platform. Find out details below.
🌎 Basic principles
- Identify the regions to work;
- Find out if the casino has an affiliate system or if the project needs to connect to an external affiliate solution;
- Select a model to work with affiliates (CPA / RevShare / Hybrid);
- We place offers in arbitrage media and chats;
- Boost your presence in media (articles, links, and outreach-focused ad campaigns);
- Launch SEO-optimization of your website;
- Generate reviews on aggregators in the selected regions;
- Choose influencers / bloggers / streamers who are willing to work with the casino and promote services for a fixed price or a share;
- Create additional white landing pages. It's needed to pass the moderation of ads in Meta;
- Launch an advertising campaign.
🌎 Set of services | CryptoCasino
These are the services responsible for bringing as much traffic and attention to the project: its social media channels and website.
| Service | Details | Goals |
|---|---|---|
| SMM & CM | 1. Social Media Management 2. Community Management | Creating, maintaining, and moderating a project's social media is an important process that directly affects loyalty and also helps increase the Retention Rate. |
| SEO | 1. Website optimization 2. Developing content marketing 3. Аctive link building 4. Content marketing 5. Links strengthening Tier 2 to 5 | The main goal of SEO promotion is to improve a website's position in search engine rankings. From the search engine comes organic traffic of high quality, so SEO optimization is one of the most important marketing tools for crypto casinos. |
| Media Advertising | 1. Paid Traffic (CPM model, large coverage) 2. PR (placement of casino review articles + information aggregators) | We will launch an advertising campaign targeted at large user reach, with the main goal of increasing brand awareness and credibility. Moreover, we will write several articles with a review of your crypto casino and place information about the project in various aggregators that are popular among gamblers. |
| Affiliate Marketing | 1. Affiliate Platform selection 2. Placing offers in affiliate media (10+) 3. Placing offers in affiliate chats (15+) 4. Affiliates selection | Choosing an affiliate system is necessary if the project does not have its own. Affiliates attract traffic through CPA / RevShare / Hybrid models, and they will interact with the casino, track the number of new users, and receive payments. |
| Online Reputation Management | A. Reviews B. Real-time Internet Monitoring C. Working with Mentions D. SERM | ORM - a complete set of services to create and improve your brand image. The main task of ORM is to control the emergence of reputational risks, identify and reflect negative messages, distribute content online to build brand loyalty, support your PR goals, and generate interest in marketing campaigns. |
| Influencers | 1. YouTube 2. Instagram & FB 3. Telegram 4. Twitch 5. TikTok 6. Twitter | We will handle the selection of influencers, bloggers, and streamers who will promote your brand in local GEOs. Collaboration can involve either short-term cooperation for a fixed fee or longer-term cooperation under the RevShare model. Regardless of the duration, this service aims to attract users to your crypto casino. |
| Paid Traffic | 1. Meta 2. TikTok 3. CryptoNetworks 4. Ad Networks 5. Mobile Ads | The biggest search engines and social media platforms are able to keep their platform free to use for everybody, thanks to ads. For example, banners are placed directly on their websites or on affiliate platforms. We will launch advertising campaigns in the most suitable channels for your project with payment for a specific action (CPC / CPA / CPL). |
Campaign Pricing Plan | 3 months
| Service | 1-2 weeks | 3-4 weeks | 5-6 weeks | 7-8 weeks | 9-10 weeks | 11-12 weeks |
|---|---|---|---|---|---|---|
| SMM & CM | $4,000.00 | $4,000.00 | $4,000.00 | |||
| Media Ads (CPM) | $6,000.00 | $4,000.00 | ||||
| PR | $6,000.00 | $4,000.00 | ||||
| SEO-Optimization | $6,000.00 | $8,000.00 | $8,000.00 | |||
| Affiliate Marketing | $8,000.00 | $6,000.00 | ||||
| Influencers | $5,000.00 | $5,000.00 | ||||
| Paid Traffic (CPA) | $5,000.00 | $10,000.00 | $10,000.00 | |||
| ORM | $3,000.00 | $3,000.00 |
📊Paid Traffic
We use various ad networks, Meta, TikTok, and other solutions, to deliver traffic directly to your website. We optimize the website and its SEO to get maximum results from the campaign. The campaign is customized to filter and target your potential clients directly. The goal is to attract as many people as possible to the crypto casino.
💸 Price:
Set-up Cost per channel - $4000 (one time fee)
Approximate click price by region in the tables below:
| FACEBOOK (META) | Budget | Clicks | Cost per Click, $ |
| South East Asia | $ 1 000 | 10 000 - 100 000 | $0,01 - 0,1 |
| Europe | $ 1 000 | 1 400 - 10 000 | $0,1 - 0,7 |
| Turkey | $ 1 000 | 2 500 - 10 000 | $0,1 - 0,4 |
| LATAM | $ 1 000 | 3 300 - 10 000 | $0,1 - 0,3 |
| USA | $ 1 000 | 1 400 - 3 300 | $0,3 - 0,7 |
| Canada | $ 1 000 | 1 400 - 10 000 | $0,1 - 0,7 |
| TIKTOK | Budget | Clicks | Cost per Click, $ |
| South East Asia | $ 1 000 | 6 500 - 100 000 | $0,01 - 0,15 |
| Europe | $ 1 000 | 2 000 - 20 000 | $0,05 - 0,5 |
| Turkey | $ 1 000 | 2 500 - 100 000 | $0,01 - 0,1 |
| USA | $ 1 000 | 1 400 - 10 000 | $0,1 - 0,7 |
| Canada | $ 1 000 | 2 000 - 10 000 | $0,1 - 0,5 |
| AD NETWORKS | Budget | Impressions | Clicks | Cost per Click, $ |
| TIER 1 & TIER 2 | $ 3 000 | 1 400 000 | 22 340 | $0,13 |
| TIER 2 & TIER 3 | $ 1 000 | 4 150 000 | 7 400 | $0,14 |
Registration conversions are very dependent on the specific ad campaign, but the average price ranges from $0.3 to $7.
| MEDIA ADS - (CPM) | Budget | Impressions | Cost per Mile, $ |
| South East Asia | $ 100 | 150 000 | $0,66 |
| Europe | $ 100 | 35 000 | $2,86 |
| Turkey | $ 100 | 90 000 | $1,11 |
| LATAM | $ 100 | 80 000 | $1,25 |
| USA | $ 100 | 30 000 | $3,33 |
| Canada | $ 100 | 60 000 | $1,66 |
☁️ Overview
The total price of the services is up to $109,000, and services are planned for 3 months. These details and some services are optional. The price of the received registration and CTR strongly depends on the selected region in which we launch the advertising campaign, so the expected results will be clear after the test.