
Paid Traffic
What is it?
The biggest search engines and social media platforms are able to keep their platform free to use for everybody thanks to ads. They come in form of banners directly on their websites or on affiliate websites. We offer our performance marketing services on these platforms:
- Google Ads
- Facebook/Instagram
- Yandex
- Crypto Networks
How do we pass moderation?
You might know that advertisments of blockchain projects is restricted on Google and Twitter. However, thanks to our 4+ years of experience in the field we have tools and practices in order to pass this moderation and get traffic from these platforms.
How do we pass Google Moderation?
- Step 1 is to launch the campaign, linking directly to your website, by adhering to the Google rules. In 25% of the cases, this method works. To increase the success rate, we improve the account’s trustworthiness and make the campaign appear favorable in the eyes of the Google algorithm. However, Google doesn't like anything Blockchain and anything related to it like GameFi, DeFi or NFT.
- In case Step 1 fails, we employ Step 2. It involves creating a separate Landing Page that follows the Google guidelines. We will direct all the traffic to this page which in turn will be linked to your main page or other resources like Discord, Telegram, or Twitter.
- Usually, these steps are enough to achieve the goal. If they are not enough, we have the called "Cloaking”. However, we try not to use it and rarely do so.
How do we pass Twitter Moderation?
- Step 1: "Warm-up" the account to look trustworthy in the eyes of the algorithm.
- Step 2: Create tweets that we can promote, including links to your Twitter account.
- Step 3: Creation, Testing, and Optimisation of various pictures and graphic design for the Tweets. (Collaboration with your design team is not only possible but welcomed)
Here are the statistics for one of our DeFi client:

Example of a campaign results
Source | Campaign | Launch Date | Budget Spend | Impressions | Clicks | CTR | Cost Per Click | Conversions | Cost Per Action |
---|---|---|---|---|---|---|---|---|---|
Google Adwords | Search | 21.03.2022 | $2,212 | 27400 | 2350 | 8.58% | $0.94 | 1685 | $1.31 |
Networks | 21.03.2022 | $1,210 | 1750000 | 22100 | 1.26% | $0.05 | 2664 | $0.45 | |
Warming up account | - | $74 | - | 1731 | - | - | - | - | |
Total | 21.03.2022 | $3,496 | 1777400 | 26181 | - | $0.50 | 4349 | $0.67 | |
Yandex Direct | Search | 15.03.2022 | $1,798 | 21928 | 3015 | 13.75% | $0.60 | 2975 | $0.60 |
Networks | 15.03.2022 | $1,458 | 2562539 | 12891 | 0.50% | $0.11 | 909 | $1.60 | |
Retargeting | 15.03.2022 | $250 | 177863 | 2335 | 1.31% | $0.11 | 72 | $3.47 | |
Total | 15.03.2022 | $3,506 | 2762330 | 18241 | - | $0.27 | 3956 | $1.89 | |
Cryptonetworks | Tier1_countries | 15.03.2022 | $1,499 | 2228650 | 1997 | 0.09% | $0.75 | 2422 | $0.62 |
Tier2_countries | 15.03.2022 | $1,499 | 1393276 | 1997 | 0.14% | $0.75 | 3572 | $0.42 | |
Total | 15.03.2022 | $2,998 | 3621926 | 3994 | - | $0.75 | 5994 | $0.52 | |
Total | ALL | $10,000 | 8,161,656 | 48,416 | $0.48 | 14299 | $1.21 |
What we do?
We focus on a complete hands-off approach for the client, meaning that no inputs will be required from your side. However, any type of collaboration on design and others is welcomed.
The stages for service delivery are:
- Creation of a complete keyword tree that will be used to target exactly your customer persona.
- Creation of attractive texts by our professional copywriters
- Creation of various engaging designs of banners
- Set-up of the campaign on the chosen platforms
- Continuous campaign optimization and management
- Creation of a detailed report on the results of campaign.
Pricing and Timing
Our service fee varies from $4,000 to $8,000 depending on the number of platforms we will be managing at the same time. The traffic budget is chosen depending on your goals, however, we recommend a minimum of $10,000 to see meaningful results.
Time needed for preparation:
Platform | Time |
---|---|
2 weeks | |
2 weeks | |
Facebook/ Instagram | 2 weeks |
Yandex | 1 week |
Crypto Networks | 1 week |