PR & strategic communications
We will make your innovative business shine bright.
Services
📢 Media Relations & Publicity Management
Having a wide range of journalists in our friend list, we will develop a proper positioning for you and pitch to the top media exactly those facts and key messages that will make your business grow.
We will develop a solid PR plan, which would include
- suggestions on positioning of your brand, key messages, which would be tailor made exactly on the targeted groups of audience, responding to their specific pains and needs;
- potential topics for features / researches, etc. to best revealing all the benefits of your brand;
- the schedule: which publications, where and when to go live.
👩💼 Personal PR: positioning and strategic counsel for C-level executives
The face of the company business now matters as never before. We will take your hand and lead you to the public area and properly develop your personal brand in the digital area.
We will develop it for you
- your personal “brand book”: your own TOV, the look of your social pages, personal image;
- suggested channels to make a dialog with target audience and detailed plan for each channel;
- number of events needed to participate, suggested themes, key points, Q&A to speak on it.
🧑💻 Content strategy and development
Having a wide range of channels to communicate with the target audience, it's necessary for businesses to use each in the most effective way, having content plans and strategy overall and for each channel: blog, media, socials, etc. We will help you to deal with all this diversity and build an effective content policy.
📋 Research and advisory
Want to know more about your competitors, target audience, or market moods in chosen areas or geographies? We can check that for you and give detailed research.
This is the examples of what we can research for you
- competitor brand positioning: TOV, chosen target audience, media channels;
- industry trends and moods: what is the current and potential hype in chosen area;
- new markets: trends and moods in chosen country / area / industry for any new products perspectives.
👍 Media training
Having trouble with being in public? Don’t know what to say in the interview? We will set up a media training for you to solve all the issues.
✅ We do PR for:
- IDO/IEO projects;
- Crypto startups;
- DeFi projects;
- Crypto exchanges;
- Crypto wallets.
Packages and prices
Package “I just want to pump new product”
What included
- 5+ press-release;
- 1 feature;
- 1 mention;
- 200 reprints
Bloomberg, Yahoo News, Yahoo Finance, Marketwatch, Nasdaq, Digitaljournal, Benzinga, Publish0x, Blockchainmanazine, 200+ news sites
8000$
Package “I need proper digital reputation management”. Minimum duration - 3 months
What included
- 2-4 press-release;
- 4 features;
- 2-4 success stories.
Yahoo.News, Hackernoon, Benzinga, Investing, Coinpedia, IBTimes, Bitcoinist, Techtimes
10000$ per month
Package “I want to shine like a diamond”. Minimum duration - 6 months.
What included
- 4 press-release
- 2-4 features;
- 2-4 interviews of key speakers;
- 2-4 know-how articles;
- 2-4 success stories.
Bitcoin.com, NewsBTC, Forbes, Cointelegraph, Entrepreneur, The Street, Coindesk
20000$ per month
How we work
Our cooperation will start with a brief, which will give us a deeper understanding of your business and public needs. Then depending on what exactly you need, we will develop a strategic and tactical plan.
✅ 1st step: Filling the brief.
Here we would need from you as many details as possible to understand your business needs, thoughts, your willing, and self-perception.
✅ 2nd step: Briefing interview.
Based on the brief, we will make 1-2 interviews with you to get all the required info and get deeply understanding of your business.
✅ 3rd step: Market research.
We will dive deep into the market you operate with and check all the aspects that matters: target audience data, competitors’ positioning, their strengths and weaknesses, general industry trends, legislative initiatives, state regulation, and all other data.
✅ 4th step: Strategy building.
Based on all data gained, we will build and present you the PR strategy and detailed plan of what and when it will going to happen.
✅ 5th step: Implementation of a PR campaign
After the approval, we will start implementing the strategy, writing down and placing the articles, and giving you detailed analyses and reports each month.
Timeline
| Work stages | 1-3 day | 3-5 day | 5-7 day | 6-8 day | 7-9 day |
|---|---|---|---|---|---|
| Filling the brief | 2-3 working days | ||||
| Briefing interview | 2 days after brief received | ||||
| Market research | 2-3 working days | ||||
| Strategy building | 2-3 working days | ||||
| Strategy presentation | the next day after strategy sent to client | ||||
| Start work according to the developed plan | the next day after strategy is approved | ||||
| Tracking & Reporting on results |
Examples
Forbes Global, mention
Publishing of expert comments from the project in Forbes Global. 👉
Link.
Video Interview
Organizing video interviews with YouTube bloggers as an expert. 👉
Link.
Cointelegraph Article
Placing a press release in the Cointelegraph with links about the partnership with Binance. 👉
Link.
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New York Stock Exchange Interview
Organizing a turnkey interview for a project on the New York Stock Exchange.
👉 Link.
Bloomberg Article
Posting a press release at Bloomberg in the Business section.
👉 Link.
Your Benefits
We will take care of your reputation 360*, which means after our cooperation, you will gain:
🌐 Media presence: you will have a number of different publications in different media, telling your company story from trusted sources. Those you can use to show on your website, share with your current community, and gain new users and partners.
🎯 SERM: When new customers will start to google you, they will see 1st page in search engines with exactly the info you want them to see.
🗨️ Positioning: Getting key messages from you, we will implement them in each piece in each media. Thus we will create strong and clear positioning, exactly what you want to see in your client's eyes.
📊 Business growth: Reaching new channels and media means getting more trust in the current community and gaining new clients and users. That will for sure make your business grow.
Case studies
Vabble: How to Build a Strong Media Presence and Raise $1.1M During a Private Round?
We grew brand awareness among its target audience and the whole blockchain, streaming, and crypto communities. They gained up to 16 000 new users and a group of 1 800 returning customers on the service. The company successfully raised more than $ 1 138 760 during its private round.
ICODA: How to get 54 bids with just one article?
We like no one else, know how important it is to be known and noted as one of the top experts in the area. Because being listed in that context in media, you get bids very quickly.
Sigmax: how to draw a comment for Forbes to make an article look like a proper interview
https://www.forbes.com/sites/kenrapoza/2021/06/08/in-the-defi-winter-stable-coins-looking-safer-for-yield-investors/?sh=3c9613297727