NFT marketing campaign in 2023
🎯 The Goals
This offer is aimed at achieving the following goals:
- Build a community for the project
- Create hype around it
- Have a successful NFT Sale
👨🍳 Before the launch
- Utility Value - access exclusive content, products, or services that are not available to non-NFT holders
- Brand Value - NFTs can be associated with a particular brand, celebrity, or influencer, increasing their perceived value.
- Investment Value - NFTs can be viewed as an investment opportunity, with the potential for their value to appreciate over time.
- Social Value - NFTs can be used to represent membership in a community or group, increasing their social value.
In addition, it is important to carefully consider the blockchain platform you opt for. We suggest using Ethereum, Polygon, or Solana. Furthermore, it would be beneficial if your NFTs retained their aesthetic value.
The price of the collection and individual NFTs will be determined by market demand following the completion of the White List registration process. Our objective is to gather a minimum of 10,000 users for the White List sale.
It is advisable to conduct NFT sales in multiple phases. A recommended approach would be to have four stages with a progressive rise in cost, for instance:
- First Launch - 1500 NFTs, 50 WL Presale, 450 WL Sale, 1000 Public Sale
- Second Launch - 2000 NFTs, 70 WL Presale, 430 WL Sale, 1000 Public Sale
- Third Launch - 3000 NFTs, 50 WL Presale, 950 WL Sale, 1000 Public Sale
- Fourth Launch - 3500 NFTs, 50 WL Presale, 950 WL Sale, 1000 Public Sale
Plan description
We suggest having a 12-week campaign. That’s an optimal timeline for success. Here are some key statements that will describe the approach we will take:
1-3 weeks
All crypto and NFT audience is there, it has tools for different kind of promotion that will help to build community fast. We grow the community through both natural and intentional methods.
List of services used: Discord Set Up + Mee6 Bot + Alpha Bot, Discord Moderation (2 moderators), Social media management in Twitter & Discord, Community management (4 chatters)
💸 $12,000/month for the turnkey solution
- Incorporate "easter eggs" within the website to engage users. Grant those who discover them access to the White List.
- Collaborate with bloggers to include hidden surprises in their videos, creating additional "easter eggs" for viewers to discover and enjoy.
- Generate posts on platforms like Twitter or Discord, posing intriguing questions that are later deleted after an hour. This strategy aims to incentivize users to actively follow our social media channels to stay informed and participate in these time-sensitive interactions.
These are just a few examples of how game mechanics can be employed to enhance audience engagement.
3-12 weeks
Here are some examples of launchpads we connect:
Ethereum
https://www.okx.com/ https://www.binance.com/en/nft/
Solana
https://nftb.io/ https://solanart.io/ https://solsea.io/
Polygon
https://element.market/ https://tofunft.com/ https://nftb.io/
Engaging a launchpad pitching service may not be necessary if:
- You are able to present your project in a compelling manner that piques their interest.
- You have sufficient time to devote to the process, which can be quite time-consuming.
- You possess personal connections that can facilitate the application process or sway a favorable decision.
List of services used:
Mint Set Up, Launchpad Pitching, NFT Collaborations
💸 $20000 for White List ($2 for one user, 10k+ users) + $5000 NFT Launchpad Pitching (incl. personal pitching) + 5% sold NFTs in USDT equivalent.
3-12 weeks
PR & strategic communications
Media Buying
List of services used:
Youtube and Twitter influencers, PR, Media Buying
💸 From $20,000
Mint date
Congratulations on a successful NFT sales! Please, keep in mind that during the NFT marketing campaign, you can have several NFT sale dates.
☁️ Overview
The total package price ranges from $81,000, which is a good base to attract up to 10000 buyers of NFT Mint.
Timeline by weeks
| Name | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Discord Set Up | ||||||||||||
| Discord Moderation | ||||||||||||
| Social Media Management | ||||||||||||
| Community Management | ||||||||||||
| Launchpad Pitching | ||||||||||||
| NFT Collaborations | ||||||||||||
| Youtube Influencers | ||||||||||||
| Twitter Influencers | ||||||||||||
| PR | ||||||||||||
| Mediabuying |
Payments schedule example
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Discord from A to Z, SMM, CM | $12,000 | $12,000 | $12,000 | ||||||||||
| Launchpad Pitching | $5,000 | ||||||||||||
| NFT Collaborations | $20,000 | ||||||||||||
| Youtube & Twitter Influencers, PR, Mediabuying | $20,000 | ||||||||||||
| Total | $12,000 | $0 | $0 | $25,000 | $12,000 | $0 | $0 | $0 | $32,000 | $0 | $0 | $0 | $81,000 |
✅ Success stories
Our latest success stories are:
https://stephero.io/ (100k+ community members, 30.000+ live players)
https://phemex.com/ (1 million + users)
https://bosagora.io/ (closed the sale in 9 seconds, it was the second Round, ~ $3mio)
https://qubecs.com/ (closed sale round in 180 seconds)