Marketing Strategy
💡
A sale is the result of a complex chain of marketing activities. Comprehensive marketing strategy is needed to make this chain work as efficiently as possible.
- It describes the points of contact with the audience and the set of tools to achieve business goals.
- Defines the overall marketing development strategy and tactical actions.
- It helps to build a system where marketing pays off and makes a profit.
🔥 The result is an increase in the effectiveness of investments in marketing - ROMI. Marketing strategy allows you to save up to 50% of the budget.
📘 Tasks that Marketing Strategy can solve
- Increasing the quantity of customers and scaling the business.
- Get the right amount of customers quickly in new markets.
- Ineffective burning of the advertising budget.
- Search for points of growth and product scaling.
📗 What is included in a marketing strategy
- Product analysis
💡
1.1. SWOT analysis.
1.2. Determining the prospects of a product in the market.
1.3. Identification of product parameters critical (most important) for increasing
competitiveness (comparative advantages), and corresponding quality indicators.
The definition on this basis of the "core competency" of a product or company.
1.4. Determination of demand for a company's product and factors that influence on it.
1.5. Website analysis.
1.6. Testing the product on behalf of a potential user.
1.7. Analysis of technology and business processes of the company.
1.8. Analysis of project content and reviews on the Internet (if any).
1.9. Determination of a company's ability to meet customer needs.
1.2. Determining the prospects of a product in the market.
1.3. Identification of product parameters critical (most important) for increasing
competitiveness (comparative advantages), and corresponding quality indicators.
The definition on this basis of the "core competency" of a product or company.
1.4. Determination of demand for a company's product and factors that influence on it.
1.5. Website analysis.
1.6. Testing the product on behalf of a potential user.
1.7. Analysis of technology and business processes of the company.
1.8. Analysis of project content and reviews on the Internet (if any).
1.9. Determination of a company's ability to meet customer needs.
2. Market capacity and potential analysis.
💡
2.1. Demand analysis.
2.2. Geography analysis.
2.3. Conclusion.
2.2. Geography analysis.
2.3. Conclusion.
- Analysis of competitors to identify their traffic sources, their marketing activities, results, strengths and weaknesses of competitors.
💡
3.1. How do they generate leads?
3.2. Traffic analysis.
3.3. Referral websites report.
3.4. Website analysis, how do they increase conversion rate? What’s the best?
3.5. Product comparison.
3.6. Price comparison.
3.7. Conclusion and overview.
3.2. Traffic analysis.
3.3. Referral websites report.
3.4. Website analysis, how do they increase conversion rate? What’s the best?
3.5. Product comparison.
3.6. Price comparison.
3.7. Conclusion and overview.
- Research and segmentation of the target audience.
💡
4.1. Geography analysis of potential target audience.
4.2. B2C and B2B Audience Analysis.
4.3. Report on the definition of segments of the target audience and the needs of
each segment.
4.4. Defining a portrait of the target audience.
4.5. Determination of project characteristics that satisfy the identified needs of the
target audience.
4.6. Building a sales funnel, i.e. distribution of communication channels.
4.2. B2C and B2B Audience Analysis.
4.3. Report on the definition of segments of the target audience and the needs of
each segment.
4.4. Defining a portrait of the target audience.
4.5. Determination of project characteristics that satisfy the identified needs of the
target audience.
4.6. Building a sales funnel, i.e. distribution of communication channels.
- Positioning strategy - how customers perceive your brand?
💡
The purpose of positioning is to consolidate the brand on the market, which will clearly differ from competitor brands. To do this, you must associate the appropriate brand attributes with the behavior drivers of the target audience, such as associative components and perceived values.
- User Acquisition Channels.
💡
6.1. Paid Traffic.
6.2. PR.
6.3. Promotion with Opinion Leaders (Youtube, Twitter bloggers).
6.3. Reputation Management.
6.4. Social Media Marketing.
6.5. Email Marketing.
66. Cross-Promotion (Strategic partnerships with market leaders)
6.7. SEO optimization and promotion
6.8. ASO (app store optimization) if needed
6.2. PR.
6.3. Promotion with Opinion Leaders (Youtube, Twitter bloggers).
6.3. Reputation Management.
6.4. Social Media Marketing.
6.5. Email Marketing.
66. Cross-Promotion (Strategic partnerships with market leaders)
6.7. SEO optimization and promotion
6.8. ASO (app store optimization) if needed
- Calculation of Key Performance Indicators (CLP, CPO. ROI, ROMI).
Step by step marketing activities with budget allocations special for your businesses.
💡
A detailed plan is drawn up for each direction, including: a guideline, a promotion plan and potential results from the proposed marketing activities.
📋 Who needs marketing strategy
- Crypto startups
- GameFi
- NFT projects
- IDO / ICO projects
- Crypto exchanges
- Crypto wallets
- DeFi projects
🕐 Overview
As a result, a comprehensive marketing strategy for the company is drawn up, which describes the channels and methods of attracting users, increasing brand awareness with detailed descriptions of each direction of promotion.
- Price - $8000
- Development time - 1-1.5 month