F1 and MotoGP

Description

The love for cars and racing unites millions of fans to root for their favorite motorsport team. Two of the biggest Leagues are Formula 1 and MotoGP as shown by the statistics bellow.

Statistics
Formula 1 and MotoGP represent the top-tier motorsport, with a global TV audience of 1,922 M during the year (Brazil, Germany, Italy, the UK and the Netherlands being the top viewing markets) according to Nielsen. Overall, Europe is the first market for TV audiences (66,7%), followed by Central and South America (22,1%), Asia Pacific (5,1%), North America (3,4%) and Africa and the Middle East (2,8%).
The average F1 viewer is 38 Y.o., 62% men and 38% women, with an average of 0,44 Kids per household. It’s a younger, more diverse audience than other major series like the Premier League (42 yo, 67% male) and the Champions League (41 yo, 70% male). Social media are also a valuable channel, with the F1 organization alone amounting to 31+Mil followers across all the platforms. F1 teams such as Mercedes, Ferrari and Red Bull can add their impressive fanbases (21Mil, 14Mil, 18Mil followers each).

You can become a sponsor of an F1 or MotoGP team to be more recognizable potential clients.
It is possible to advertise in the following areas:

pilots’ helmets

areas on cars

areas on motorcycles

pilots' uniform

command placement areas

pit stop areas

banners and advertising screens

souvenirs

Motorsport Leagues

Name	Created	Tags
F1	@April 4, 2025 6:41 PM
MotoGP	@April 4, 2025 6:41 PM

Prices and Details

Formula 1: €3-to-5 Million to become a Formula 1 Team Sponsor

Moto GP: €1 Million to become a MotoGP Partner

These figures are entry-level and will not buy you tier-one teams such as Ferrari, Red Bull or Mercedes (or Ducati in MotoGP). However, you can have excellent conversations with midfield teams and get attractive visibility and marketing rights.

If you are interested in participating as a sponsor for tier-one teams, please contact our specialists.

The cost of participation is always calculated individually. It depends on many factors such as the workload of the season, the participation of other sponsors and the desire for placement in specific areas.

The cost of any sponsorship participation already includes marketing activities such as presence in television broadcasts and advertising on social networks of teams.